Oral Business Report Case Study Example | Topics and Well Written Essays - 500 words

Oral Business Report - Case Study Example It produces a variety of dairy consumer products which are divided into four categories, namely: milk, cheese, butter & spreads, and cream. (Devondale, not dated) Devondale has been very particular about the consumers' demand and satisfying it. It also keeps track of the trends in the market and consumers' lifestyles through efficient market research. These researches help Devondale in transforming consumers' requests into finished products that are profitable for the business. Significant proportion of Australia's population is working and it is not easy for working people to arrange full meals in a limited period of time. People are also much more aware and conscious about health and nutritious food. Devondale used these finding to its advantage and came up with a range of low-fat products that were very appealing to the Australian consumers. (Devondale, not dated) Devondale's promotion slogan says "Wholly Australian". These slogans have a certain psychological effect on the consumers as a lot of times people buy products on the basis of the country of origin. These four TV advertisements and a magazine advertisement are going to help us understand the kind of impression that Devondale has been able to create as a brand and how it has become a market leader. Devondale's long life cream ad shows the di