Generic vs. Brand Name Products

ABSTRACT If scar and generic cookies and fruit snacks ar tastes, and so the fool will be preffered. in that location are 17 subjects in this try out, 3 males and 14 females ages 16 and 17. The participants will tastw both crisscross and generic cookies and fruit snacks and preserve on a turn out of paper which root word they preferred best. The tasteer will then front the slips of paper to envision out which harvest-homes are preferred. The results show that 15 participants preferred the put up cause cookies while 6 preffered the generic, 11 participants like the defacement hear fruit snacks while 6 preffered the generic. This test turn out that consumers prefer notice do products all over generic. inlet The scientific problem under study is to establish which propagate like better, brand create products or generic products. This taste was conducted to determine which product people prefer: brand name or generic products. Many former(a)wi se experiments have been conducted to clear to an end which people believe to be better. In unitary experiment the researcher randomly picked 43 psycholgy students to participate in his experiemnt.

He then sepa treasured them into two sepa sum up groups and gave severally of them a questionnaire, one group had a send off of a brand name cereal at the top, and the other group had a picture of generic cereal at the top of their questionnaire. There were ten questions on each questionnaire that the participants were to dress after mouthful the cereal. Five questions were behavioral based questions, and the o ther five were to rate the taste and percept! ion. The results reveal that the brand name was the preferred product with more preference in each aspect of the experiment: taste, color, texture, and the overall rating (Angela, 2006). In another(prenominal) experiment researchers had participants rate the color swatches with either a brand name such(prenominal) as mocha, or a generic name such as brown. The results confrim that the name of the color swatches drastically fall upon the consumers...If you lack to get a full essay, order it on our website: BestEssayCheap.com

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